Online event.

These days, no one can afford to ignore the internet as a means to connect with customers, build a brand or promote a cause. But how do you get noticed amidst the noise?

On this workshop, you will learn everything you need to know to create a successful digital marketing campaign.

Workshop outline

Lead by Digital Marketer Guru Natalia Nicholson, you will master a tactic or technique which will help you build your own digital marketing strategy. The webinar will cover everything from customer experience, traffic generation, advertising strategies to analytics and tracking your ROI (Return on Investment).

Topics covered:

• creating clear measurable objectives
• customer profiling
• understanding the UX Design for websites
• customer experience
• branding
• Search Engine Optimisation (SEO)
• how SEO and Social Media work hand-in-hand
• content marketing
• email marketing
• online PR
• affiliate marketing
• PPC (pay-per-click)
• digital advertising and events
• the impact of mobile marketing
• strategy and planning

Full details and booking on Eventbrite